Rasmussen entered into the cigar industry in 2009, launching the popular Robby Ras Reviews cigar review website, earning him his “Robby Ras” moniker. This was followed in 2010 with the co-founding of the Cigar Chat podcast, later joining Cigar Federation in 2013. Rob began covering the annual IPCPR trade show as a media member shortly thereafter, and in 2014, co-founded the long-running Sharing Our Pairings podcast. In 2016, Rasmussen made his most significant transition since joining the industry, leaving the media space to join Granada-based manufacturer, Mombacho Cigars S.A., working with the company for over two years. Rob now specializes in the realm of craft beer and cigar-based pairings.