La Aurora officially launched their in-house distribution throughout the US today, going by the name La Aurora USA LLC (LUSA). The news follows an announcement last Nov. that the company would be taking over its own distribution, ending its long agreement with former distributor Miami Cigar & Co.
“La Aurora was founded in 1903 with a humble creed to work for the common good, maintaining integrity, authenticity, frankness, perseverance, honesty, and a passion for excellence,” said Guillermo León, President of La Aurora. “Today La Aurora USA sets forth our ‘New Dawn’ in the U.S. premium cigar market and in our consumer’s humidor. With our in-house distribution and expanded team, we will bring that same level of quality that you find in every facet of La Aurora cigars and continue to build long-lasting relationships with retailers and consumers across the states.”
The company is famously the oldest manufacturer in the Dominican Republic, dating back to 1903. La Aurora’s distribution spans 90 countries and five continents.
As it stands, La Aurora USA LLC consists of:
- Ed McKenna: CEO
- Greyci Tineo: Director of Operations
- Greyci Tineo is responsible for overseeing all of La Aurora USA’s supply chain logistics, accounts management, and customer service.
- William Marante: National Events Manager, Account Executive
- William Marante is in charge of developing in-store event plans for sales; this includes new product introductions, managing trade show and event marketing efforts across the country. Working in conjunction with factory personnel, Marante will coordinate ambassador/master blender visits for marketing events. He is also the account executive primarily for the Florida market and accounts across the East Coast.
- Dominico Magaña: Account Executive (Texas, Colorado, and Oklahoma)
- Dominico Magaña is directly responsible for leading the Texas, Colorado, and Oklahoma regions with a focus on building and managing account relationships, driving quality distribution, and leading education at the wholesale, retail, and consumer level.
- George C. Zaglifa: Account Executive (California, Nevada, Arizona, and the rest of the West)
- George C. Zaglifa is directly responsible for leading the California, Nevada, Arizona, and West regions with a focus on building and managing account relationships, driving quality distribution, and leading education at the wholesale, retail, and consumer level.
- John Gaglio: Brand Manager
- John Gaglio will provide insights, while developing strategies and tactics to compete effectively in the marketplace. He is also the lead on all product management in support of the sales team.
- John Ferrigan: Director of Sales
- John Ferrigan is also responsible for managing the Central Region and key accounts at a national level.
Retailers who previously carried La Aurora products under former distributor, Miami Cigar, will now be serviced directly by La Aurora USA.
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