Like every year in recent memory, Joya de Nicaragua shared a booth with Drew Estate (distribution partner) at IPCPR 2018. This was notably a monumental year for Joya, marking the company’s 50th anniversary. And, with JDN being the first and oldest factory in Nicaragua, the anniversary is somewhat special for the country as a whole.
Earlier this year, Joya began the celebration, offering details from the company’s storied past and encouraging enthusiasts to join the celebration using #joya50 on social media platforms. Joya then introduced a limited offering for the TAA (Antaño Gran Reserva Presidente), the reintroduction of Joya de Nicaragua Clásico to the U.S. market, and finally, JOYA Silver and Cinco Décadas at the IPCPR trade show.
Cinco Décadas follows in the footsteps of the brad’s Cuatro Cinco line, which originally debuted in 2013 to celebrate Joya’s 45th anniversary. But with Cinco Décadas, the cigars are said to be JDN’s finest blend to date, using the company’s oldest, most vintage tobaccos throughout. Two sizes have been rolled, each of which was chosen from the Joya factory’s original selection of vitolas offered in 1968.
Cinco Décadas uses a Nicaraguan-based blend and a Mexican binder. The cigars are priced between $18.99 (7″ x 50 El General) and $19.99 (6″ x 54 Diadema figurado), with 5,000 boxes of 10 cigars being rolled for the first year (3,000 for U.S. market). While the original launch date was estimated to be the first week of August, the line has yet to make an official debut. The cigars are now expected to ship in September.
JOYA Silver marks the fourth cigar in the JOYA series (following JOYA Red, Black, and Cabinetta).The cigars are described as the most complex, using an Ecuadorian Oscuro wrapper over a Mexican binder and Nicaraguan filler tobaccos. Four box-pressed sizes are being introduced, with prices ranging from $6.30 to $7.80. The cigars were estimated to ship by August but have yet to arrive, estimated to be pushed into a September launch.