On Feb. 28, 2018, Joya de Nicaragua celebrated its impressive 50 years since pioneering the craft of premium cigars in Nicaragua. The company began in 1968 and is well-known for being the first and oldest factory in Nicaragua.

To mark the occasion, JDN will feature special events across the world, including giveaways and historical anecdotes that have defined the company throughout the past 50 years. In addition, JDN will be releasing an exclusive 50th anniversary cigar later in the year (details have not yet been divulged).

We don’t just want to celebrate our 50th anniversary, rather put all our acquired life experience and cigar knowledge to set the groundwork for the next 50 years to come.Dr. Alejandro Martínez Cuenca, Chairman of Joya de Nicaragua

Joya de Nicaragua was founded in 1968 by Cuban émigrés Juan Francisco Bermejo and Simón Camacho, originally named Nicaragua Cigar Co. In this time, Joya de Nicaragua was the company’s only brand—the only brand to ever be recognized as “the official cigar of Nicaragua.” The company has since endured many changes, including periods where it was partly owned by dictator Anastasio Somoza and another era when the ownership rights were given to the factory workers. The company endured the Nicaraguan Revolution, where the factory was bombed and destroyed, eventually to be rebuilt by its workers. In 1994, the company was purchased by Dr. Alejandro Martínez Cuenca, whom revived the historic brand and eventually renamed the company after the historic Joya de Nicaragua brand. Martínez set about rehiring many of the original factory workers (some of whom remain to this day) and later introduced iconic cigars such as Antaño 1970 and Antaño Dark Corojo. JDN cigars are now internationally distributed in over 50 countries around the world.

At the end of the day, Joya de Nicaragua is a brand that sells cigars. But what matters to me is that this brand has been the force through which the people of the factory have helped shape the history of Nicaragua itself.Dr. Alejandro Martínez Cuenca, Chairman of Joya de Nicaragua

Throughout 2018, consumers are encouraged to join the conversation/celebration using #joya50

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