Room101 Marks 15th Anniversary with Limited-Edition Cigar

January 27, 2025

Room101 is expanding its “Anniversary” series with a new, limited-edition 15th Anniversary cigar. The blend is a Nicaraguan puro designed by Matt Booth, Founder and Creative Director of Room101, in collaboratio... Read More...

Smoke Night LIVE – Juan to Remember

Eric Guttormson

December 3, 2024

Smoke Night Live

This week on Smoke Night LIVE, Juan Cancel takes the reins as host while Master Sensei is away. Joining him is none other than the esoteric Matt Booth of the Room101 Brand. Together, they’ll kick off the holida... Read More...

Room101 Hit & Run Redux Ships Today

Eric Guttormson

March 1, 2024

Press Releases

Forged Cigar Company have announced they are bringing back the Room101 Hit & Run and it will soon be arriving at retail locations. The cigar is said to have a unique blend from the original which was create... Read More...

Smoke Night LIVE – It’s Boofy Baby

Eric Guttormson

November 28, 2023

Smoke Night Live

This week on Smoke Night LIVE we catch up with Matt Booth from Room101 Brand. Unless you live under a rock, you know that Matt's appearances on Smoke Night LIVE have been a bit... wild and unpredictable; theref... Read More...

Sancho Panza Limited Edition Shipping Today

Eric Guttormson

September 25, 2023

Press Releases

Room101 and General Cigar Co have announced that they have begun shipping a limited edition version of the Sancho Panza. “hyper-sexual blend provides both pleasure in the combustion experience and depth to the... Read More...

Sancho Panza Reimagined by Matt Booth

Eric Guttormson

July 15, 2022

Press Releases

General Cigar has announced the iconic Sancho Panza brand has been completely redesigned and reimagined by the newly acquired Matt Booth of Room101 Brand fame. The new Sancho Panza line was on display at this s... Read More...

Smoke Night LIVE – Room101 Brand’s Matt Booth

Eric Guttormson

May 4, 2022

Smoke Night Live

Friday, May 6th, Matt Booth from Room101 Brand joins the show to discuss a wide variety of topics regarding the cigar industry, jewelry and gin! Plus we will get some Deep Thoughts from Matt which should be an ... Read More...

Smoke Night LIVE – Matt Booth Room101 Brand

Eric Guttormson

September 13, 2021

Smoke Night Live

September 17th Matt Booth from Room101 Brand joins the show for what is sure to be a wild episode. When Matt is on the show you never know what to expect but it's always a fun ride. We will catch up with all th... Read More...

Smoke Night LIVE – Booth, Reilly, Cancel and Keithan

Eric Guttormson

July 1, 2020

Smoke Night Live

Friday July 3rd get ready for FIREWORKS as we assemble a roundtable of guests and possible train wreck of podcasting. The Protocol boys (Juan Cancel and Kevin Keithan) join Matt Booth and Terence Reilly for a f... Read More...

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