Alec Bradley is set to commemorate its 30th anniversary with a new cigar called Thirty Years, a release that reflects both the company’s history and its current direction.
The brand, founded in 1996, has built its reputation on a straightforward approach centered on making cigars the company itself enjoys smoking. That philosophy continues with this anniversary project, which was blended by Alec, Bradley, and Alan Rubin.
Produced at Raíces Cubanas, Thirty Years uses a mix of Honduran and Nicaraguan tobaccos and is described as delivering a medium-plus profile. Rather than focusing on past blends, the cigar is intended to represent how the company has evolved over time, including its sourcing and production partnerships.
“This cigar represents everything we’ve learned over the last three decades,” said Alec Rubin. “Thirty years isn’t ancient in the cigar world, but it’s long enough to understand what matters — great tobacco, great partners and cigars we’re proud to smoke ourselves.”
The regular production line will be offered in three sizes: Robusto (5 x 52), Toro (6 x 54), and Gordo (6 x 60), each packaged in 16-count boxes. In addition, a retail-exclusive Perfecto (6.75 x 54) is planned in 10-count boxes, limited to 2,026 units.
Pricing is set between $9.99 and $12.99 per cigar, with shipments expected to begin in May 2026.
Product Details:
- Release: Thirty Years (30th Anniversary)
- Factory: Raíces Cubanas
- Origin: Honduras
Blend:
- Wrapper: Not disclosed
- Binder: Not disclosed
- Filler: Honduran & Nicaraguan
- Strength: Medium-Plus
Vitolas:
- Robusto — 5 x 52
- Toro — 6 x 54
- Gordo — 6 x 60
- Perfecto (Retail Exclusive) — 6.75 x 54
Packaging:
- Robusto, Toro, Gordo: 16-count boxes
- Perfecto: 10-count boxes (limited to 2,026 units)
- MSRP: $9.99 – $12.99 per cigar
- Release Date: May 2026
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