CAO has announced the new BX3 which claims to contain “three times the Brazilian tobaccos”. Focusing on the primary growing regions of Northeastern Brazil, CAO BX3 is made with Mata Fina and Arapiraca tobaccos that are used as wrapper, binder, and filler in a four-country blend.
Ed Lahmann, CAO’s senior brand manager said, “Being trailblazers of tobacco is in CAO’s DNA, and with BX3, we’re continuing to pilot the path. Our inspiration was the legendary X series which had put our blending expertise on the map. With BX3, we set out to take the best of Brazilian tobacco and bring it to the next level. The easy thing to do would have been to make a Brazilian puro. Our blending team went that route, and it felt like we were just dialing it in. So they kept at it, peppering in Nicaraguan, Honduran, and Mexican tobaccos in just the right proportions to add character, dimension and layers to the smoke. We’re really proud of the way the blend turned out. To us, BX3 is everything a Brazilian-centric smoke should be. It’s memorable, savory and thought-provoking and it complements our portfolio beautifully.”
The BX3 is produced in Nicaragua at STG Estelí and features a Brazilian Mata Fina wrapper, has a Brazilian Arapiraca binder and a blend of tobaccos from Brazil, Nicaragua, Mexico, and Honduras.
CAO BX3 will be a full-time line, available in all channels. The three-frontmark collection is packed in boxes containing 20 cigars and will begin shipping in the first week in July.
BX3 Robusto (5” x 52) — SRP per cigar $8.99
BX3 Toro (6” x 54) — SRP per cigar $9.49
BX3 Gordo (6” x 60) — SRP per cigar $10.49
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