Quality Importers Trading Company (QI) has announced that Michael Giannini has joined its senior management team in the newly created position Chief of Customer Engagement. Michael will be in charge of Sales, Marketing, and Messaging initiatives of the company.

Most recently Giannini was the Creative Director and General Manager for Ventura Cigar Company.

“I am honored to join Quality Importers – the leader of premium cigar accessories in the industry. After two years of relaxing in California, I could not resist the opportunity to work with QI’s iconic portfolio of 10 brands” stated Giannini

Alex Goldman, Chief Operating Officer for QI stated “I am excited to have Michael join the QI organization. Michael and I combined possess more than 80 years of premium cigar experience, and combined with the rest of our ownership/leadership team QI has over 140 years of tobacco industry expertise to help our customers WIN. This addition allows us to apply Michael’s energy, creativity and brand building experience to start a new chapter for QI and help us help our customers understand what it takes to succeed and be a lever to grow the premium cigar accessory space.”

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