In a not-so-shocking press release, the Premium Cigar Association (PCA) has announced that plans for CigarCon, a consumer event held in conjunction with its annual convention and trade show, will not take place in 2020 and will be considered for 2021. In addition to the date change, the PCA has also created a sub-committee to focus exclusively on CigarCon and expects participation from all classes of retailer and associate membership.
Our goal in announcing CigarCon at our 2019 trade show was to elicit feedback and have the conversations surrounding a consumer event
“Our goal in announcing CigarCon at our 2019 trade show was to elicit feedback and have the conversations surrounding a consumer event,” said PCA President John Anderson. “We have been in active listening mode and have taken in all of the industry feedback and have really adjusted many of the logistics surrounding the event. With all of that in mind, and in consultation with our manufacturing partners, we ultimately came to the conclusion that setting the goal for 2021 was the optimal timeframe.”
PCA Executive Director, Scott Pearce, remarked that the PCA will be changing its committee structure to encourage broader participation from PCA membership. “We are embarking on a significant change to our committee structure to encourage more participation from our membership. By expanding committee participation to a number of non-board members we can ensure we are consistently delivering more value for our members,” said Pearce.
Scott Regina, chair of the PCA Trade Show Committee, also commented on the progress the PCA is making on creating a better experience for the show and convention itself. “While CigarCon is a part of our plans, we are hard at work on creating more new and exciting programs to enhance our annual convention and trade show. Adding new voices and fresh perspectives is going to be a welcome new component as we forge ahead,” Regina said.