Shortly after making the announcement that White Hat had acquired new key team members (Todd Vance and Erica Arroyo), the company continues to fine-tune its strategy leading into the 2019 IPCPR trade show. White Hat Cigars today announced that the company will now be known as La Familia Robaina, as to better highlight the involvement of Hirochi Robaina and his family’s legendary status within the industry.
Hirochi Robaina first debuted his own line of non-Cuban cigars—HR Signature—in 2014, which were then distributed by Cubanacan Cigars; but the two entities parted ways the year following. Robaina is now a member of La Familia Robaina, offering a growing collection of HR-branded cigars (HR Signature, HR Blue, HR Claro).
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