After nearly a year of delays, Fratello Cigars has officially launched the brand’s ‘Imperfect Pairings’ channel on YouTube.

The show features company founder, Omar de Frias, in a travel-style series that explores cigars and unusual food/drink pairings across the world.

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I have been working on this concept for years. I have been looking to pair my cigars with uncommon food or drinks such as oysters, tomato sauce, kombucha and tea amongst other things. Our viewers will have incredible content and learn what to pair or not pair with our cigars.Omar de Frias, founder of Fratello Cigars

Imperfect Pairings was first announced at IPCPR in July 2018 and was later teased to be released “soon” on a December 2018 episode of Smoke Night LIVE, featuring de Frias. The series’ first episode is now live on Fratello’s YouTube channel, with new episodes expected to be added every Thursday.

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