In the past, Aganorsa Leaf (formerly Casa Fernandez) has been linked to one of the many associated companies that the Fernández family produces cigars for (e.g. Illusione, Foundation Cigar Co., Sindicato Cigars, etc.). But at IPCPR 2018, the company unveiled their new look/name in a booth solely focused on their own product.
The new strategy is geared to draw attention towards the Fernández family’s prized Nicaraguan tobacco, which is also referred to as Aganorsa. The booth showcased large imagery of the family’s expertise in tobacco agriculture, highlighting the prominent members of the modernized company: Eduardo Fernández, Max Fernández, and Terence Reilly, as well as workers from the company’s EstelÃ-based TABSA factory.
Aganorsa Leaf highlighted four products at the company’s booth. New cigars included the highly anticipated Aganorsa Leaf Signature Selection, as well as the IPCPR-exclusive Aniversario Perfecto cigar. For the Signature Selection, the company aims to highlight their best tobaccos, using a half-leaf of medio tiempo in the cigar’s filler—this is an additional priming that grows above the ligero priming (traditionally the highest tobacco priming) on less than one percent of all Aganorsa tobacco plants. Four sizes have been rolled for 2018, with 500 boxes being made for each size. Signature Selection is expected to launch by the end of August, with prices ranging from $9 to $10.
The only other new cigar is the Aganorsa Leaf Aniversario Perfecto. This cigar was made to highlight the skilled torcedores at the company’s Miami-based factory. Only 250 boxes were made, with every cigar being bunched and rolled by Elizabeth Rodil—a top-level Cuban cigar roller. These cigars were available only to retailers that attended this year’s trade show, priced at $13.50 per cigar.
Other additions were in look only, adding new banding to the Buena Cosecha and Aganorsa Leaf Connecticut cigars to keep a consistent feel across the newly rebranded portfolio.
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