Casa Fernández Rebranded as AGANORSA LEAF

Casa Fernández, the Miami-based distribution arm of the Fernández family, has rebranded itself as AGANORSA LEAF.

The company is owned and operated by Eduardo Fernández and his son Max Fernández, and includes multiple facets such as cigar factories, tobacco farms, and the company’s own collection of cigars. While the Casa Fernández name has existed for quite some time, the family’s other operations, such as their famed AGANORSA (Agricola Ganadera Norteña S.A.) tobacco and burgeoning TABSA factory in Estelí, have managed to eclipse the Casa Fernández name in recent years.

AGANORSA tobacco is our strength. It’s essential cigar aficionados associate our cigars with the incredible leaf we grow. Changing our name to AGANORSA LEAF is a crucial step towards that goal.Terence Reilly, Vice President of Sales and Marketing

Current cigars under the company include JFR, Lunatic, and Guardian of the Farm, among others. According to a press release from the company, their complete line of cigars will be updated to include the new AGANORSA LEAF name and logo—which serves as the first step in a planned total rebranding of the company. Despite the company name change, self-titled cigars such as the Casa Fernández lineup will retain their name (e.g. Casa Fernández by AGANORSA LEAF).

This is an important moment in our company’s history. We are proud to rebrand our cigar company as AGANORSA LEAF and now is the right time. Since day one the leaf that we grow in Nicaragua has made our cigars distinctive in flavor and aroma. AGANORSA tobacco has always been unique. You can recognize it when you taste a cigar made by us. With AGANORSA LEAF hopefully people enjoy the same experience I have; from the early days when I walked into tobacco fermentation barns and cigar factories as a kid with my father Eduardo, Arsenio and our team of experts. The aroma and experience lingers in your memory, and it will forever stay with you. Our mission is for others to recognize the distinct flavor of our great leaf and know that skilled labour with years of experience have worked these leaves in Nicaragua, to evolve into the premium habano that you hold in your hands.Max Fernández

The company showed the first signs of change in 2016 with the introduction of the Guardian of the Farm and AGANORSA Leaf TABSA cigars, which included modernized designs that differed from the company’s portfolio at the time. In 2017, the company hired Terence Reilly as Senior Vice President of Sales and Marketing (formerly of Quesada Cigars fame).