When Southern Draw announced price increases for 2018 in a press release last week, the company also hinted there would be a new product announcement forthcoming.
Today, the company has revealed its fifth official core-line cigar with CEDRUS. Like nearly all SD cigars, CEDRUS draws inspiration from company founders Robert and Sharon Holt and their faith, family, and “the flora around us.”
The Latin name is Cedrus libani or Lebanese Cedar trees were highly sought after for ancient woodworking. The woods high quality, pleasant scent and firmness made it a popular building material for Holy temples, palaces and sailing vessels. Cedars popularity endures today as it is the most utilized wood in the premium cigar industry and the image of the CEDRUS tree serves as the biblical inspiration for our brand art.
Western Red Cedar known as “the Hogan”, native to the Pacific United States, growing to 200’ tall and living up to 1,000+ years, this tree demonstrates the firm, reliable and beautiful characteristics of cedar. Our bridge to an ancient symbol and a wood that has proven valuable through the ages.
We offer tribute to Phil and Shelly Hogan, a relationship that began in 1996, a friendship turned “closer than family”. Their love and support of Southern Draw Cigars began in 2014 when they rallied family and friends to support our mission even in the face of uncertain risk.
Only one size is being offered for the cigar’s launch—a 5½” x 52 box-pressed Belicoso Fino named “THE HOGAN.” Only 60,000 cigars have been rolled for 2018, split between limited/numbered boxes of 10 and refillable 10-count bundles. This singular size is expected to be expanded on in coming years.
CEDRUS is described as a “stealth blend,” meaning the company unveiled the cigars in small quantities prior to the FDA’s deadline of Aug. 8, 2016. The cigars have reportedly been in the works for the past five years, offering the company’s most diverse blend to date. The wrapper is a “rich, reddish brown colored” leaf from Indonesia; the binder is Habano 2000 from Estelí; and fillers range from Nicaragua to the DR, highlighted by a Habana ’92 leaf (seco priming) from the lesser-known region of Quilalí, Nicaragua.
CEDRUS “THE HOGAN” Breakdown
- Wrapper: Besuki TBN (Sumatra, Indonesia)
- Binder: Habano 2000 (Estelí, Nicaragua)
- Seco: Habana ’92 (Quilalí, Nicaragua)
- Viso: Piloto Cubano (Dominican Republic) | Criollo ’98 (Estelí, Nicragua)
- Ligero: Corojo ’99 (Jalapa, Nicaragua)
- Factory: Tabacalera A.J. Fernandez Cigars de Nicaragua (Nicaragua)
- Production: Small Batch (60,000 cigars for 2018)
- Packaging: 10-ct boxes (5,000) | 10-ct bundles (1,000)
- Vitola: 5½″ × 52 (Belicoso Fino)
- Price: $11.99 (MSRP)
- Release: August 2018 | November 2018