As with IPCPR 2017, when Alec Bradley was careful not to unveil all of the company’s updates prior to the annual trade show, they are keeping a similar strategy for 2018. This is done to maintain an “old-school” air of excitement at the convention, where manufacturers will discover new product first-hand and without bias.
For 2018, the company appears to be even more tight-lipped than the year prior, offering only the following statement:
We want our tobacconist partners and our fans around the world to get just as excited as we are about this very special Alec Bradley release. That’s why we’re teasing it. There is something to be said about the old days in this business and the meaning of IPCPR. Retailers were eager to get to the show and see new products, so they could go back to their customers and say ‘Hey, check this out’. I want to bring that magic back to the show.Alec Bradley founder, Alan Rubin