Plasencia Names Javier Carranza VP of U.S. Sales
Plasencia Cigars promotes Javier Carranza, its U.S. national sales director since 2016, to Vice President of Sales, United States.
Plasencia Launches “Born of This Land” Brand Campaign
Plasencia Cigars has announced the launch of a new brand campaign titled “Born of This Land,” marking 160 years since the Plasencia family began growing tobacco in 1865.
The campaign represents the latest ph... Read More...
Eddy Guerra Joins Plasencia Cigars
Plasencia Cigars has added another familiar name to its executive team, announcing the appointment of Eddy Guerra as Senior Vice President of Global Marketing. The move takes effect immediately, with Guerra rep... Read More...
Tim Griek Takes on Expanded International Sales Role at Plasencia Cigars
Plasencia Cigars has expanded Tim Griek's role within the company, appointing him Vice President of Sales, EMEA & Global Travel Retail.
Griek has worked with Plasencia since 2023, supporting the company's Gl... Read More...
Plasencia Names Rodrigo Medina Mendieta as First Global Brand Ambassador
Plasencia Cigars has announced the appointment of Rodrigo Medina Mendieta as the company’s first Global Brand Ambassador, a newly created position following nearly 11 years with the brand.
According to the c... Read More...
Plasencia Cigars Announces Price Increase Effective April 27
Plasencia Cigars has informed retail partners of an upcoming price increase that will take effect later this month.
According to a notice sent to customers, the company will raise prices across much of its p... Read More...
Plasencia Announces TRIUNFAL, a Limited Edition for PCA 2026
Plasencia Cigars says it will use PCA 2026 to debut TRIUNFAL, a new limited-edition cigar tied to the major international soccer tournament set to take place across Canada, the United States, and Mexico in 2026... Read More...
Plasencia Unveils Updated Brand Identity Ahead of PCA 2026
Plasencia Cigars will introduce an updated brand identity at the 2026 PCA Trade Show, marking a shift in how the company presents its long-standing focus on tobacco farming and production.
The family-owned c... Read More...
Plasencia Announces Colección Robusto Winter Edition Sampler for Holiday 2025
Plasencia Cigars has announced the return of its Colección Robusto sampler, offering a limited seasonal presentation for the 2025 holiday period. The set includes six cigars from across the company’s portfolio,... Read More...
Plasencia Unveils “El Año del Caballo” for the 2026 Lunar New Year
Plasencia Cigars is honoring the upcoming Year of the Horse with one of its most ambitious releases yet — El Año del Caballo — a limited-edition cigar that combines cultural symbolism with high-end craftsmanshi... Read More...
Plasencia Cigars Launches “Short Smokes” Collection in October
Plasencia Cigars has announced the addition of two new compact vitolas to its portfolio, designed for smokers who want a premium experience in a shorter timeframe. The new releases—Reserva Original Corona Corta... Read More...
Plasencia Alma del Cielo Now Shipping
Plasencia Cigars has begun shipping its latest release, Alma del Cielo, a new blend that spotlights tobacco grown at high elevation. The cigar, which translates to “Soul from the Sky,” made its official debut d... Read More...