El Mago Cigars is adding a new line to its portfolio with the introduction of The James Avenue, set to debut at the 2026 PCA Trade Show.
The release marks the company’s third consecutive appearance at the annual trade show, which serves as the industry’s largest business event for premium cigars and accessories.
The James Avenue is built around a single format, a 6 x 54 box-pressed toro, offered across four wrapper options: Connecticut, Habano, Maduro, and Sumatra. Each blend will be packaged in 20-count cabinet-style boxes featuring a custom-painted wood design.
Pricing is set at $11 per cigar, with production taking place in Nicaragua at the MGE factory.
According to the company, the project expands the core lineup while keeping the focus on a consistent size paired with multiple wrapper choices. The name itself ties back to founder Nick Fusco’s family history, referencing the James Hotel in Miami Beach, which was owned by his grandfather.
“The James Avenue Line is a tribute to the hotel Nicks Grandfather bought in 1989 called the James Hotel which sits on the historic James Avenue in Miami Beach! Four wrappers, one size, all premium — whether someone reaches for the Connecticut or the Maduro, they’re getting the El Mago experience.”
El Mago says the new line will be on display during PCA 2026.
The four blends include:
- The James Avenue Connecticut
- The James Avenue Habano
- The James Avenue Maduro
- The James Avenue Sumatra
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