Luciano Cigars is set to expand its “Underrated” cigar line with the introduction of a new size: “Summer Breeze,” a Gordo 6 x 60. “Summer Breeze” features a dark Mexican San Andres wrapper with a blend of Connecticut Broadleaf and Ecuadorian HVA fillers, traditionally used as wrappers, along with Pueblo Nuevo Medio Tiempo.
Priced at $9.99 per cigar, “Summer Breeze” will be available in 20-count boxes. It will be ready to ship starting August 10th, 2024.
The company states that the name “Summer Breeze” was inspired by a moment when Ron Harper and Luciano Meirelles were playing golf together. As they reached the 10th hole, a refreshing summer breeze hit them while they enjoyed a sample of the new cigar size. The experience of smoking a cigar outdoors, surrounded by nature, perfectly captured the essence of this new vitola.
“The introduction of ‘Summer Breeze’ reflects our commitment to innovation and excellence,” said Luciano Meirelles, President and Founder of Luciano Cigars. “We are constantly exploring what is possible in cigar making, and this new size captures the essence of our blend.”
Ron Harper, five-time NBA champion and partner in the Underrated brand, added: “I am proud of the Underrated brand and the partnership with Luciano Cigars. The blend that Luciano has created offers a distinctive experience. In my years as a cigar smoker, I’ve rarely encountered a large ring gauge like the 6 x 60 with this level of flavor.”
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