It’s 2022, and unlike other cigar manufacturers competing in the Chinese zodiac space, Drew Estate is sticking with the Year of the Rat.
For the third consecutive year, Drew Estate is releasing the critically acclaimed Liga Privada Único Serie Year of the Rat cigar, which is a 5½” x 46 corona gorda that is based on the original Liga Privada No. 9 blend. But the cigar is more than just a release to coincide with the Chinese New Year calendar, as the name was originally intended to tie into Drew Estate’s lounge at the BB&T Center in Sunrise, Florida—home of the Florida Panthers NHL team:
Liga Privada Unico Serie Year of the Rat first appeared in 2016 to honor the 20th Anniversary of the Florida Panthers’ only National Hockey League Stanley Cup Finals appearance. During the Panthers’ run to the Finals, the team’s Scott Mellanby killed a rat in the locker room before scoring two goals in the game. Mellanby’s feat was a “Rat Trick,” and fans soon began tossing rubber rats onto the ice whenever the team scored.
The cigar maintains its blend of Connecticut Broadleaf wrapper, Brazilian binder, and fillers of Nicaragua and Honduras. The looks is similar as well, featuring a fan-tail head and gold foil sleeve, though sporting a new foot band that displays the 2022 release year.
“With music sometimes a new song comes out and you’re like, ‘Yo, hit rewind,’ and your homies are pissed ‘cause you made ‘em play it three times,” says Drew Estate Founder and President, Jonathan Drew. “It’s a testament to a proper beat, the lyrics, the complete-ness … well same thing for Year of the Rat … so today we hittin’ the rewind button … like Chuck D, we’re bringin’ that beat back.”
Drew Estate will debut the Liga Privada Único Serie Year of the Rat 2022 on June 15th, being offered exclusively through Drew Diplomat-authorized retailers across the country. The cigars are sold in 10-count boxes, retailing for $171.20 MSRP ($17.12/cigar).
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