Fratello Cigars is expanding into a new category with the introduction of Camo Cigarillos, set to debut at PCA 2026 in New Orleans.
The release marks the company’s first entry into the flavored cigarillo segment, a departure from its traditional premium cigar offerings. According to Fratello, the move is aimed at reaching a broader retail audience while introducing a different style of smoking experience.
“Fratello has a growing customer base that expects us to innovate and push boundaries, and that is exactly what we are doing with Camo Cigarillos,” said Omar de Frias. “Our goal is to stand out at the point of sale while delivering new experiences to our customers.”
Camo Cigarillos are produced in a 4 x 30 format and will be offered in four blends: Blue Lush, Ruby Glow, Island Green, and Golden Bee. The lineup focuses on flavored profiles, ranging from sweet and aromatic to more layered and vibrant expressions.
The national launch will take place through Smoker Friendly, a large U.S. retail network, with Fratello positioning the product as a regular production item rather than a limited release.
“With Camo Cigarillos, we are building on the momentum of the Camo brand with a product designed for strong sell-through, repeat purchases, and modern retail performance,” de Frias said. “This will be a regular stock item for Fratello Cigars.”
Packaging will consist of boxes containing five tins of 10 cigarillos each, with pricing set at $19.99 per tin. Shipping is expected to begin August 1, 2026.
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