Bentley Tobacco of Bunde, Germany, has launched Bentley Tobacco | USA in Orlando, Florida, ahead of the 2025 Premium Cigar Association (PCA) Convention in New Orleans. Jonathan M. Carney, with 20 years of cigar industry experience, is appointed CEO and joins the Board with an ownership stake. “I am humbled that Martin has made me a part of his company and family’s legacy,” Carney said.

Michael Wilson, with over 20 years in operational leadership, joins as Operations Director, while Jörg Stermann from Germany serves as Chairman. Founder Martin Schuster noted, “With strong leadership and direction, Bentley is poised for significant growth and partnership with retail partners in the world’s most robust premium cigar market.” The U.S. debut will be unveiled at the PCA Convention.