Luciano Cigars have announced that five-time NBA champion, Ron Harper will be at the Premium Cigar Association trade show representing his new cigar release “Underrated”. The cigar was teased in December with little detail. It is now revealed that it is a collaboration between Harper and Luciano.

“In every stage of my career, I’ve seen firsthand how the unexpected can harbor greatness,” Harper shares. “This partnership on the construction of Underrated is a homage to those moments and to everyone who revels in the joy of discovering the exceptional in the unanticipated. When you defy expectations, you have a chance to delight in the underrated!”

  • Atlantic Cigar Sale

“As we celebrate this partnership and the remarkable synergy between Ron Harper and Luciano Cigars, we invite you to rediscover the pleasure of the underrated, to embrace the moments of surprise that enrich our lives. “Underrated” cigars are not just a choice but a journey to the essence of enjoyment, where true value is not heralded by acclaim but by the quality of experience.” Luciano Meirelles Founder and President – Luciano USA

Underrated Details

  • Wrapper: Mexican San Andres
  • Fillers: Connecticut Broadleaf and Ecuadorian HVA
  • Packaging: 20 count boxes
  • Sizes: Corona Gorda (5 5/8 x 46, $7.50 SRP); Robusto Extra (5 1/2 x 50, SRP $7.90); Toro Especial (6 1/4 x 52), and Sublime (6 1/2 x 54, SRP $8.50)
  • Factory: Luciano Cigars Factory in Estelí, Nicaragua
  • Dunbarton Tobacco & Trust
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