General Cigar Company has announced that CAO will release a new expression of “Vision” in early November.
“On the one hand, Vision expresses CAO’s commitment to the past through its dedication to old-world craftsmanship. And on the other hand, Vision takes a look into the future, with ultra-modern packaging that shatters the conventions of the handmade cigar category. Vision embodies CAO perfectly, as a brand that challenges the status quo while keeping a firm eye on tradition,” said Ed Lahmann, senior brand manager of CAO.
The blend is made exclusively with Habano-seed tobaccos, each grown in microclimates surrounding the STG Estelí factory where the cigars are made. CAO Vision is made with a Honduran Jamastran Viso wrapper around a Nicaraguan Jalapa binder and blend of Nicaraguan fillers from Condega, Estelí and Jalapa.
The new CAO Vision comes in a futuristic-looking 30-count box complete with holographic foil treatments, working LED lights and two push-sensitive drawers that each hold 15 cigars.
CAO Vision will be released in just one size, a 6” x 52 Toro which will sell for an SRP of $18.99 per cigar. For the U.S. market, 1,700 humidors will be made available at select retailers beginning on November 1.
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