Crowned Heads was unquestionably among the most buzzed-about booths for the entire PCA 2021 trade show. Yes, the booth was essentially the same design—albeit slightly stripped down in terms of grandeur—from years past, but the space was now shared with ACE Prime, i.e. the manufacturer behind an increasing number of Crowned Heads’ new releases.
These new releases primarily focused on the CHC (Crowned Heads Court) Serie E and the Le Pâtissier. Like many Crowned Heads releases, CHC Serie E draws inspiration from classic rock, being named for the instrumental rock guitar solo, “Eruption,” performed by Eddie Van Halen, from the album “Van Halen.” This cigar uses an Ecuadorian Habano Oscuro wrapper over a Jalapa binder and fillers of Nicaragua’s Pueblo Nuevo, Ometepe, and Jalapa growing regions. In an interview with Cigar Dojo (as seen below), the cigar was described by Jon Huber and Luciano Meirelles as a Mil Días on steroids. CHC Serie E will be shipping in August, priced from $10.25 to $12.25 per cigar.
Also showcased was the Crowned Heads Le Pâtissier, which was one of a handful of PCA-exclusive cigars shown off by select manufacturers, available only to retailers that attended the trade show. Le Pâtissier draws inspiration from Crowned Heads’ former Le Carême cigar, using a Connecticut Broadleaf wrapper, Nicaraguan Jalapa binder, and fillers of Costa Rica and Nicaragua’s Pueblo Nueva and Ometepe regions. Unlike the Le Carême, Le Pâtissier is rolled at the Tabacalera Pichardo in Nicaragua. The cigars were offered in a singular 6½” x 44 format and will sell for $10.50 MSRP when launched this October.
Huber notes in the interview that this year’s show more than doubled the company’s numbers for their previous best IPCPR/PCA trade show appearances.