As with nearly all events over the course of the last year, Nicaragua’s annual Puro Sabor international tobacco festival will be held virtually for 2021.

The event is similar to the Dominican Republic’s ProCigar festival, where cigar enthusiasts from around the world gather to appreciate Nicaraguan tobacco and culture. Guests can participate in various activities, courses, and tours through the tobacco fields and cigar factories of Nicaragua’s most famed cigarmakers.

While it was previously announced in Oct. that the 2021 event would be cancelled, the Nicaraguan Chamber of Tobacco (the organization that hosts the event) has now shifted to an online format, beginning on March 15th. This year will mark the second time in three years that guests will not make the trip to Nicaragua, with 2019’s event being cancelled due to civil unrest in Nicaragua.

The Nicaraguan cigar industry is once again opening the doors of its factories, but this time in an innovative digital format. Visitors will be able to virtually join Nicaragua’s most important tobacco producers and cigar manufacturers.Claudio Sgroi, president of CNT
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Puro Sabor 2021 will be free of charge for all participants, broadcasting “master classes, panel discussions and round tables with experts and manufacturers of the most prestigious Nicaraguan brands” on a weekly basis. Topics include:

  1. Introductory episode.
  2. The Value and Economic Importance of the Industry in Nicaragua.
  3. Harvest and Pre-industry.
  4. Blending and Tasting.
  5. Cigar Production, Major Manufacturers.
  6. Cigar Production, “Big” Small Manufacturers.
  7. Marketing.
  8. Why Are We Number 1 in all the rankings?
  9. Technology and Innovation in the Cigar Industry.
  10. Corporate Social Responsibility.
  11. Q&A with panel of tobacco producers.

The sessions will be hosted by the European-based digital platform Light ’em Up World and will be hosted and moderated by Reinhard Pohorec of Light ’em Up World and Ra’ed Saqfelhait of The Leaf Master Dubai. Registration and in-depth schedule information can be found at lightemupworld.com/purosabor2021.

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