Following closely behind Ventura’s 2019 debut of the Archetype Chapter 3 cigars, the company is set to launch two more Archetype cigars at the Tobacco Plus Expo 2020.

The cigars are dubbed Master and Pupil, continuing the psychological theme of the Archetype series, this time focusing on Sigmund Freud and Carl Jung’s teacher and student roles.

Inspired by the studies of both Sigmund Freud and Karl Jung, who identified common threads and themes of storytelling that transcend both time and culture, Archetype cigars outline the familiar tale of a hero’s journey, with cigars punctuating each crucial stage. Master and Pupil incorporates the essence of Freud and Jung, teacher and student, and tensions uncovered with the reversal of roles and transition of student to teacher.

With nearly all brands under the Archetype collection being crafted in collaboration with new cigar factories, Master and Pupil follows suit, being produced in partnership with Nicaragua’s oldest factory: Fábrica de Tabacos Joya de Nicaragua, S.A. Both blends center around Joya’s famed usage of Nicaraguan tobaccos, with Pupil being finished in a mild Connecticut Shade wrapper and Master boasting a bold Nicaraguan cover.

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No matter where you are in life, you are a master or a pupil. And then, one day, you are both. We are students first, learning from those who came before. And then we find ourselves as the teachers, imparting our knowledge on others just starting their quest. We are never fully done learning, either, so the roles of teacher and student are fluid, always changing. The Archetype Master and Pupil cigars explore these transitions and tensions through blends that offer strength and nuance throughout the smoke. We’ve worked on these for over a year with the masters at Joya de Nicaragua, of whom we are all students. These cigars are solid. If you’re coming to TPE 2020, come by the Ventura Cigar booth to say hi and check them out. And if you’re not at the show, well, keep an eye out.Michael Giannini, general manager of Ventura Cigar Company

Both cigars are rolled in a singular 6″ x 52 toro format, debuting at TPE 2020 and shipping to retailers soon afterwards. While Archetype cigars have historically been listed under chapters (Archetype Chapter 1, 2, and 3 are the previous releases), the Master and Pupil cigars are listed as a special-edition sub-series for Archetype.

The series first debuted at the 2016 IPCPR trade show and has since expanded to include nine cigars in the core series (including Master and Pupil), as well as an additional three cigars in the 2018 mini series—Crystals, Curses, and Cloaks.

Ventura Cigar Co. is the premium cigar division of Kretek International Inc., who is notably the company behind the burgeoning Tobacco Plus Expo—a growing competitor to the industry’s longest-running trade show, now known as the Premium Cigar Association (PCA). Today’s announcement was followed by Kretek’s unsurprising reveal that they will not be attending the 2020 PCA trade show.

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The Pupil Breakdown

  • Wrapper: Ecuadorian Connecticut
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Factory: Fábrica de Tabacos Joya de Nicaragua, S.A. (Nicaragua)
  • Production: Regular Production
  • Packaging: 20-ct boxes
  • Vitola: 6″ x 52 (Toro)
  • Price: $15
  • Release: February 2020

The Master Breakdown

  • Wrapper: Nicaragua
  • Binder: Nicaragua
  • Filler: Nicaragua
  • Factory: Fábrica de Tabacos Joya de Nicaragua, S.A. (Nicaragua)
  • Production: Regular Production
  • Packaging: 20-ct boxes
  • Vitola: 6″ x 52 (Toro)
  • Price: $15
  • Release: February 2020

This article was updated on Jan. 23 to add the cigars’ price points (not an exact MSRP but a rough quote) and to note Master and Pupil as not being contained within the core-line Archetype series.

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