Southern Draw Debuting Cedrus Lancero at TPE 2020

Along with an increasing number of manufacturers making their first-ever appearance at Tobacco Plus Expo International (TPE) 2020, Southern Draw Cigars has announced their participation, debuting a new lancero format of their Cedrus line.

Cedrus originally launched in a singular format at the 2018 IPCPR trade show, using the company’s most diverse blend selection, which includes an Indonesian wrapper, Nicaraguan binder, and select fillers from Nicaragua and the Dominican Republic. The new lancero format is box-pressed and sized at 7½” x 40, with 50,000 cigars being rolled for 2020.

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Southern Draw Cigars has been quietly enjoying this size for several years (in fact I am smoking one as I draft this PR) and plans to reveal the CEDRUS Lancero 7.5×40 in celebration of our first ever attendance at the Tobacco Plus Expo in Las Vegas, NV. From January 29th – 31st. The family and the CEDRUS lancero may be found in a quaint little corner of Booth #4059. We have previously offered a lancero size in each of our core blends including the popular Rose of Sharon, Firethorn, Kudzu and Jacobs Ladder and this new addition will complement the CEDRUS line nicely. Although lanceros reportedly do not make up a large portion of sales for most brands, Southern Draw Cigars has been blessed with solid sales over the previous five years, sales that are on par with our more traditional robusto and toro sizes. We will have a limited number of samples on hand and will be taking pre-orders for April and July 2020 deliveries.Robert Holt, Southern Draw Cigars founder

Southern Draw Cedrus Lancero will debut later this month on Jan. 29, estimated to begin shipping to retailers staggered throughout the year (April 15, July 15, and Oct. 15, 2020). The cigars are packaged in the company’s new “shoebox” layout first seen at IPCPR 2019, arriving in quantities of 20 per box. Finally, Southern Draw has announced that they will not be increasing any of their current prices throughout the entire 2020 year.

CEDRUS Lancero Breakdown

Wrapper: Besuki TBN (Sumatra, Indonesia)
Binder: Habano 2000 (Estelí, Nicaragua)
Filler:
- Seco: Habana ’92 (Quilalí, Nicaragua)
- Viso: Piloto Cubano (Dominican Republic) | Criollo ’98 (Estelí, Nicragua)
- Ligero: Corojo ’99 (Jalapa, Nicaragua)
Factory: Tabacalera A.J. Fernandez Cigars de Nicaragua (Nicaragua)
Production: Small Batch (50,000 cigars for 2020)
Packaging: 20-ct boxes
Vitola: 7½″ × 40 (Lancero)
Price: $10.20 (MSRP)
Release: April 15, 2020