Alec Bradley announced today that Michael Serota will be promoted to vice president of sales, effective immediately.

Michael Serota has held various positions at the company since joining in May of 2011, including operations, sales support, and key account management. He will now be managing the Alec Bradley sales team and maintaining relationships with the company’s key accounts.

Michael is an integral part of the Alec Bradley family. He has excelled in everything he has done. I am very happy that Michael accepted this new and exciting path with Alec Bradley.Alan Rubin, Alec Bradley Cigar Co. founder

The news comes four months after George Sosa retired from the same position, leaving after 12 years’ tenure with Alec Bradley.

I would like to thank Alan and Executive Vice President Ralph Montero for believing in me and offering me the position of Vice President of Sales. It is not something that I take lightly, and hope to make a positive impact on the company as a whole. This will be a team effort as everyone at Alec Bradley wears multiple hats.Michael Serota
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