Today AJ Fernandez announced it will not only manufacture Viva La Vida cigars, but also distribute the brand as well. Former New York City cigar retailers Billy and Gus Fakih released the brand in March and have now agreed to use AJ Fernandez’ sales force across the country. Billy and Gus will actively remain running daily operations which includes store visits, events and overall brand management.
Viva La Vida comes in five sizes, Robusto, Toro, Torpedo, Gran Toro and Diadema Fina. The cigars range in price from $10.50 to $14.50 before taxes.
“I have known Billy and Gus since I launched the San Lotano brand,” says A.J. Fernandez, “and they were one of the first and best supporters while operating the Cigar Inn in New York City. We maintained a great relationship since then, after they sold the store. I’m proud to not only call them business associates but great friends as well.”
Viva La Vida is draped by a silky smooth Habano Oscuro 2000 wrapper, which is accentuated by a Corojo 99 binder and Criollo 98 filler tobaccos, all from AJ’s farms in Nicaragua.
Billy Fakih thus explains “Our friendship with Abdel started from the early years of San Lotano cigars, when he visited our cigar shop ‘New York Cigar Inn’ in Manhattan back in 2010. The friendship grew throughout the years and it was based on a simple thing called trust. What attracted us to Abdel was not only the great cigars he blends and creates, but also how loyal, humble and disciplined he is which reflects in his cigars.”
Gus Fakih adds “The relationship we created with AJ on a business and a personal level is special, and I’m so proud and excited to call AJ a real brother and a humble human, down to earth with a big heart, a great addition to our family. Looking forward to growing our business relationship to much higher levels with one of the best in the industry.”