In years past, Espinosa Premium Cigars had become known for their innovative booth designs at IPCPR trade shows, frequently winning show awards for their unconventional designs. And while the past couple years saw more traditional booth designs, the company made a commanding return in 2019, assembling a miniaturized version of the company’s beloved La Zona factory, which was built from cardboard (simultaneously saving on booth cost, as companies are charged by weight when setting up each year). The mini La Zona doubled as a storage area for cigars, where retailers could get their show samples from a window on the side of the La Zona building. There were also two rocking chairs at the front of the building, reminiscent of the furniture seen in Estelí—sheer brilliance!
Espinosa released arguably their most anticipated cigar for 2019 well before the trade show with the debut of Laranja Reserva Escuro earlier this spring; however, the company now showcased a new lancero size (7½” x 38) at IPCPR. But the biggest release for the show was the Las 6 Provincias MTZ—a followup to 2018’s popular Las 6 Provincias LHB blend. MTZ highlights another of Cuba’s original six provinces (Matanzas), offering a Nicaraguan puro blend in a singular 6″ x 52 size. As the LHB introduced a unique packaging design from Erik Espinosa, Jr., the theme is continued with MTZ, featuring a new, limited dress box display (cigars offered in plain and dress boxes). Finally, Espinosa revealed the fifth cigar in the long-running 601 La Bomba Warhead series, showcasing the limited blend in a 6″ x 52 box-pressed toro size for the first time (limited to 1,000 boxes of 10 cigars).