Souther Draw Cigars’ 2017 release of the Broadleaf-wrapped Jacobs Ladder—arguably the company’s most popular cigar—is scheduled to receive an amped-up followup at this year’s IPCPR trade show, held later this month.

The cigar’s full title is Jacobs Ladder – Hail, Fire and Brimstone, being a fuller version of the already-bold Jacobs Ladder cigar. To accomplish the fiery experience, which SD describes as, “Bold isn’t a bold enough word,” the company has reworked the filler recipe—now showcasing a trio of ligero tobaccos from Nicaragua and the Dominican Republic. These ligero leaves (a high-priming leaf known for its potent flavor and strength) have given the cigar its unique sub-title, with each leaf offering the characteristics of hail, fire, and brimstone.

Brimstone, a moniker referencing the Bibles’ passages about fiery torment, is the fifth size of the Jacobs Ladder and uses a patiently aged Pennsylvania Broadleaf USA wrapper, a Maduro USA binder and a potent new filler combination consisting of three different ligeros from Nicaragua and the Dominican Republic. The Brimstone is a very full bodied, full flavored bomb that burns uniformly and yields a beautiful white ash. The company believes this new size of Jacobs Ladder remains #boldbutapproachable and it is hand-made by AJ Fernandez Cigar Co. in Esteli, Nicaragua.

The cigars—which have been shortened to ‘Jacobs Ladder – Brimstone’ (for space-saving reasons)—will be on display at Souther Draw’s IPCPR booth on June 30th at 11 am. Aside from the tweaked blend, Brimstone is also rolled in a new 6″ x 56 Perfecto size, which will be available in 20-count boxes and 20-count refill bundles (retailing for $11.99 MSRP per cigar).

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Cigar enthusiasts can expect Jacobs Ladder – Brimstone to begin arriving at retailers in July, with additional shipments following in September and November. The cigars are rolled in small batches, with a total of 75,000 cigars being rolled for the 2019 year.

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