Miami Cigar & Co., distributor for La Aurora, has announced that the brand will be introducing a shapely new format for the La Aurora 107 blend at this year’s IPCPR trade show.
As the La Aurora 107 was first introduced in 2010, the company seeks to reignite interest through a new figurado format, dubbed La Aurora 107 Zeppelin.
La Aurora 107 was a game-changer when it released in 2010,” noted Jason Wood, Miami Cigar & Company Vice President. “Adding to the line such a unique shape in this classic blend will be a great way to re-introduce this legendary blend to cigar enthusiasts nationwide. La Aurora is well known for creating high-quality figurados, and this will be no exception.Jason Wood, Miami Cigar & Company Vice President
The cigars utilize an Ecuadorian sun-grown wrapper over a Dominican Cibao valley binder and Dominican, Brazilian, and Nicaraguan fillers. The new format is a short and stout double figurado that is topped with a pigtail cap, sized at 4″ x 58. Zeppelin is packaged in boxes of 20 cigars, retailing for $9 MSRP per cigar ($180/box).
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