Alan Rubin, founder of Alec Bradley Cigar Company, has announced his acquisition of Lars Tetens Brands, creating a working relationship between Alec Bradley, Alan Rubin, and Lars Tetens Brands, as well as bringing distribution of Lars Tetens Cigars solely under Alec Bradley.
Lars Tetens has been involved in premium cigarmaking for over 30 years and is best known for “being the authentic and original cigar maker to introduce the world to a unique conditioning process.” In addition to cigars, Lars is known for his musical talents, bespoke leather, clothing and horological lines, and a creator of spices and other unique food items.
Lars has always intrigued me. His guerilla marketing, unique products and creativity inspired me while I was coming up in this business. 15 years ago I searched Lars out, just to meet with him. I couldn’t make this story up if I tried. We scheduled some time to sit down for a cigar at a shop one night- we set the time for 11pm. Waiting, waiting, waiting, finally, at 2am, Lars shows up and tells me to join him, he wanted to make me lobster mac & cheese. Ummmm, ok, sure- this was the greatest lobster mac & cheese I ever had! Anyway, we ate, smoked cigars and talked until about 6am- like we had known each other forever. We became quick friends and stayed in touch since then.Alan Rubin, Founder, Alec Bradley Cigar Co.
Alec Bradley will take on the full line of Lars Tetens Cigars moving forward, adding newfound depth to the company’s portfolio. Terms of the agreement are not being disclosed.
I’ve had multiple companies approach me to take my brand on, but I had this connection with Alan. Out of all of the people that came to me, Alan was the only one that saw my vision and got me. He was the only one that would allow me to be me. I can express myself and my creativity with Alan. With the new partnership, I am a part of the Alec Bradley family and their wide distribution network. I am unbelievably excited to get going! I couldn’t have done this without Alan!Lars Tetens