Changes within the Casa Fernandez / Aganorsa Leaf brand began cropping up in the summer of 2016, as the company (then known as Casa Fernandez) showcased two new brands that strongly contrasted their former look/feel. These cigars were Guardian of the Farm (a collaborative effort with Kyle Gellis of Warped Cigars) and Aganorsa Leaf TABSA; both featuring clean and modern appearances more in line with that of Warped’s offerings than anything previously released by Casa Fernandez.
The company then made a key hire with Terence Reilly (formerly of Quesada Cigars), bringing the fan-favorite cigar personality on as senior vice president of sales and marketing. And in 2018, the company’s vision began to materialize, beginning with the transition from Casa Fernandez to Aganorsa Leaf (named for the company’s own tobacco-growing conglomerate, Agricola Ganadera Norteña S.A.). The updated brand borrowed its logo from the aforementioned Aganorsa Leaf TABSA cigar from 2016, highlighting the company’s new focus—cigars made primarily from Nicaraguan Aganorsa tobaccos. As the Aganorsa Leaf tagline states, “Our Leaf is Our Strength.”
Outside of branding and personnel changes, Aganorsa Leaf carefully expanded their portfolio, tweaking former brands for a more cohesive look, as well as introducing new products on a limited basis. To kick off the new outlook, Aganorsa Leaf first partnered with Cigar Dojo, releasing the ReviveR cigar as a one-off project for the Cigar Dojo community. Further updates came at the industry’s annual trade show in July, debuting the ultra-boutique Aniversario Perfecto, as well as the brand’s new premier offering, Aganorsa Leaf Signature Selection (with the latter going on to receive Cigar Dojo’s award for the No. 2 Limited Edition Cigar of the Year for 2018).
Apart from making some of the industry’s most sough-after cigars through third parties (including Warped, Foundation, Illusione, and more), the Fernández family’s own outfit it now positioned to become a key player in the premium cigar market. This is the brand to keep your eye one in the coming years… expect big things from Aganorsa Leaf.