Drew Estate Debuts Overhauled Herrera Esteli Lineup

Leading up to IPCPR 2018, kicking off this Friday, Drew Estate has rebranded the entire Herrera Esteli lineup of cigars, including a new core-line blend.

Herrera Esteli was formally launched in 2013, marking Drew Estate Master Blender Willy Herrera’s first cigar under Drew Estate since joining the company two years prior. The brand eventually expanded to include a maduro counterpart (Herrera Estelí Norteño) and several other limited-production projects (e.g. Herrera Esteli Miami and various Tienda Exclusivas blends).

For 2018, the collection will officially include four cigars: Herrera Esteli Habano, Herrera Esteli Norteño, Herrera Esteli Brazilian Maduro, and Herrera Esteli Miami. All four blends feature a cohesive presentation, moving from the cabinet-style boxes of the original, in favor of a more standard, hinged box. Some Cuban-esque elements remain, however, such as the cabinet ribbon on the box’s interior, as well as the original two cigar’s bands.

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Most notably, the new collection includes a Brazilian Maduro-wrapped blend known as Herrera Esteli Brazilian Maduro. The cigars feature a plantation-grown Mata Fina wrapper, Connecticut River Valley Broadleaf binder, and fillers from Nicaragua.

The Herrera Brazilian Maduro is my expression of the floral and earthy Brazilian Mata Fina tobacco. We use it typically as a binder or accent tobacco in the filler but I wanted to showcase its dynamic and unique texture. I really like the black and gold color tone of the Herrera Esteli Miami and how it fits into the brand portfolio with multiple vitola expressions in the Miami blend. Working with my family on this brand takes me back to my blending roots and sincerely excites me.Willy Herrera, Master Blender of Drew Estate

While the original two cigars had grown to include seven vitolas (some limited edition), the complete lineup is now standardized in five formats. Each of the three blends made at Drew Estate’s own factory will use the same five sizes, while the Miami-made Herrera Esteli Miami will showcase slightly tweaked variations of the five sizes. Herrera Esteli Miami features new band designs and is the only cigar of the four to be offered in 10-count boxes (with the other three being presented in boxes of 25). Prices range from $8.16 to $10.80 for the three blends produced in Nicaragua, while the Herrera Esteli Miami lineup ranges from $9.80 to $12.75 SRP.

In addition, Herrera Esteli cigars will no longer be offered in the refillable bundle packaging that debuted at IPCPR 2016. The full, updated collection of Herrera Esteli cigars will make its formal debut on Saturday, July 14th, at IPCPR 2018.

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