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Beginning on the first of the new year, Dylan Austin will expand his role of Vice President of Marketing, to Vice President of Sales and Marketing for Davidoff of Geneva USA.

The move comes after Jeffrey Lee—current Vice President of Sales—has announced his retirement after twenty-two years with the company. Moving Austin into control of both departments allows Davidoff to “align marketing and commercial efforts into one single approach” in a newly-regulated industry, where “the lines between sales and marketing continue to blur.”

It is with great pride and energy that I accept my appointment as the new Vice President of Sales and Marketing. Our company has not only great brands, but also one of the best commercial teams in the business. It is my honor to lead them into the future, forging deeper relationships with our network of retail / channel partners, and further drive the success of our great cigar portfolio.Dylan Austin, Vice President of Sales and Marketing for Davidoff of Geneva USA

Dylan joined Davidoff in 2008 when the company acquired Camacho Cigars. His portfolio includes brands such as AVO, Camacho, Cusano, Zino Platinum, and more. Austin will remain in Davidoff’s Pinellas Park office in Florida and will report to Jim Young, president of Davidoff North America.