Beginning on the first of the new year, Dylan Austin will expand his role of Vice President of Marketing, to Vice President of Sales and Marketing for Davidoff of Geneva USA.
The move comes after Jeffrey Lee—current Vice President of Sales—has announced his retirement after twenty-two years with the company. Moving Austin into control of both departments allows Davidoff to “align marketing and commercial efforts into one single approach” in a newly-regulated industry, where “the lines between sales and marketing continue to blur.”
Dylan joined Davidoff in 2008 when the company acquired Camacho Cigars. His portfolio includes brands such as AVO, Camacho, Cusano, Zino Platinum, and more. Austin will remain in Davidoff’s Pinellas Park office in Florida and will report to Jim Young, president of Davidoff North America.