The March 2019 edition of the Cigar Brand Stock Market was one of the first in our now long-running segment, where each panelist gives buy, hold, or sell ratings to a range of cigar brands. The episode featured guest Rob Rasmussen (now the co-host of Flavor Odyssey) and Jack Heyer (co-host of Smoke Night LIVE at the time, now Product Manager for Camacho).

The Cigar Brand Stock Market is a segment on Cigar Dojo’s Smoke Night LIVE show, where we attempt to boil down sentiment on a variety of cigar brands/companies by asking a panel of cigar enthusiasts the hypothetical question: “Would you buy, hold, or sell stock in brand/company X?” We feel that the results tell an interesting narrative as to the perception of a company/brand’s current direction. When multiple segments of the show are lined up, the highs and lows of a given company/brand may offer even more revealing trends.

This post and others like it aim to catalogue the results from the Cigar Brand Stock Market, which will eventually lead to more insightful trends as our data grows over the years.

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Results

	Robby	Sensei	Jack	Jordan	Consensus	Score
AJF Cigar Co.	Hold	Hold	Buy	Hold	Buy	63%
Crowned Heads	Hold	Sell	Sell	Hold	Sell	25%
Illusione	Buy	Buy	Buy	Buy	Buy	100%
La Palina	Sell	Sell	Sell	Sell	Sell	0%
My Father Cigars	Buy	Sell	Buy	Hold	Buy	63%
Rocky Patel	Sell	Sell	Hold	Sell	Sell	13%
RoMa Craft Tobac	Buy	Buy	Buy	Buy	Buy	100%
Dunbarton Tobacco & Trust	Buy	Buy	Buy	Buy	Buy	100%
Warped	Hold	Hold	Hold	Hold	Hold	50%
Micallef	Sell	Sell	Sell	Sell	Sell	0%
Southern Draw	Buy	Buy	Buy	Buy	Buy	100%
Toraño	Sell	Sell	Sell	Sell	Sell	0%
Viaje	Sell	Sell	Sell	Sell	Sell	0%

Takeaways

There were four perfect scores: Illusione, RoMa Craft Tobac, Dunbarton Tobacco & Trust, and Southern Draw.
The were also four brands with no buys: La Palina, Micallef, Toraño, and Viaje.
The only overall hold on a brand was Warped.
Jack Heyer was the biggest bull (54%) and Sensei was the biggest bear (38%).