In a move that contrasts with rising costs across many industries, United Cigars has revealed plans to lower prices on its flagship line, effective immediately. The Hudson, NH-based company is reducing the suggested retail price by over 20%, bringing the cost of their Robusto to $7.50, Toro to $8.00, and Churchill to $8.50 across all three wrapper options: Connecticut, Sun Grown, and Maduro.
The decision comes as the cigar industry faces economic challenges, including increasing tariffs and production costs. “Timing may be right with tariffs and inflated prices,” said Oliver Nivaud, Director of Operations at United Cigars. “This industry is built on brick-and-mortar, they are the front porch of the cigar community. We’re doing this for them and for every cigar smoker who’s felt the pinch.”
To achieve these savings, United Cigars has shifted box production in-house at the Magia Cubana factory, cutting expenses at the source. The price drop will be highlighted at the upcoming Premium Cigar Association (PCA) Trade Show, where the company will also introduce HumiBags featuring five United Cigars paired with a matching Firecracker cigar.
Founded in 1901, United Cigars manages a diverse portfolio that includes brands like Red Anchor, Firecracker, and La Gianna Havana, as well as exclusive distribution for Selected Tobacco’s Atabey, Byron, Bandolero, and Alfonso lines, among others. This price adjustment marks a notable shift for the company and its customers amid a turbulent economic landscape.
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