Plasencia Cigars has announced the appointment of Edward Bello as its new Chief Executive Officer, effective April 1st, 2025. Bello brings extensive leadership experience from the beverage and consumer goods industries to the premium tobacco company.
Succeeding Jim Young, who will transition to an advisory role, Bello arrives with a robust background including nearly 15 years at Diageo and 13 years at Procter & Gamble. Most recently, he served as Chief Marketing Officer at Catalyst Spirits, LLC, a brand incubator, and previously led Diageo’s Luxury Spirits business in North America.
Nestor Andres Plasencia expressed confidence in the new leadership, stating that Bello is well-positioned to guide the company’s continued growth. “We believe Ed is the right leader to develop our brand and expand our business,” Plasencia said.
Bello himself highlighted his enthusiasm, noting he is eager to work with the Plasencia family and team to advance the brand’s potential. The company, established in 1865, has seen consistent growth since launching its brand in 2017.
The leadership transition is planned to occur over a three-month period, with Young remaining available to support Bello and the organization during this time.
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