Global Premium Cigars (GPC) has announced the appointment of Jaime Flórez-Estrada as its Global Chief Growth Officer. Jaime has 25 years of experience in the tobacco industry, including leadership roles at Drew Estate and Royal Agio Cigars. In these roles, he focused on domestic and international brand-building and business development.
As part of GPC, Jaime will work with President and Founder Enrique Sanchez to develop and implement global strategic plans. His efforts will aim to strengthen GPC’s position in the boutique premium handmade cigar market.
GPC President and Founder Enrique Sanchez shared, “Jaime’s industry knowledge and leadership experience will contribute to strengthening our brands and market position.”
Jaime Flórez-Estrada commented, “I am honored to join GPC during this phase of the company’s growth. The company’s commitment to authentic cigar craftsmanship is evident in its approach to blending and production, rooted in Nicaraguan heritage. I look forward to contributing to GPC’s goals.”
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