La Aurora USA has announced the relaunch of its La Aurora 100 Años cigar in the U.S. market, featuring a new box design. The revamped product will debut at the Total Product Expo (TPE) 2025 in Las Vegas. Originally launched in 2003, the 100 Años is a Dominican puro crafted from 100% Dominican tobacco, celebrating the company’s legacy and heritage.
The cigar will be available in Churchill, Belicoso, and Robusto formats, with a special Robusto Especial featuring a Connecticut Broadleaf wrapper. The redesigned packaging emphasizes the brand’s iconic elements, including its emblematic lion logo and a high-gloss walnut wood finish.
Limited quantities will be released, with 500 boxes of Robusto and Belicoso shipping to U.S. retailers in late February. Churchill format boxes will follow later in the year. Retail prices will range from $340 to $410 per box of 20 cigars.
The relaunch underscores La Aurora’s commitment to celebrating its anniversary releases and expanding its presence in the U.S. market, as the Dominican Republic saw a 7% increase in cigar imports to the U.S. in 2024.
La Aurora will showcase the 100 Años and other anniversary products, including the 120th Anniversary blend, at TPE 2025 from January 29–31 at the Las Vegas Convention Center.
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