Plasencia Cigars have announced the release of the limited edition โ€œThe Year of the Rabbitโ€. The cigar brand commemorates the Chinese New Year (January 22, 2023), which is the start of the โ€œYear of the Rabbitโ€. The Year of the Rabbit will be a limited-edition brand offered only in a Toro 6 ยฝ x 54 vitola. A total of 6,000 boxes of โ€œThe Year of the Rabbitโ€ were produced with only 3,000 for the U.S. marketplace.

The โ€œYear of the Rabbitโ€ is a Nicaraguan puro using tobaccos from the various Plasencia farms within that country.

Plasencia Cigars CEO Nestor Andres Plasencia stated: โ€œThe Rabbit represents the perfect animal for these changing times for its ability to adjust during various times with grace and elegance. I would also like to emphasize that since the rabbit is a symbol of longevity, our tobacco also improves over time to achieve those incredible flavors. We strongly feel that โ€œThe Year of the Rabbitโ€ cigar brand will accurately represent the Chinese New Year.โ€

The suggested price for the release is $52 per cigar, $520 per ten count boxes.