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Ahead of the upcoming PCA trade show in Las Vegas (taking place July 9–13, 2021), Alec Bradley has announced the addition of a limited-edition box-pressed format of the Magic Toast brand.

Alec Bradley Magic Toast first debuted at the 2018 edition of the same trade show, being kept top secret—an incentive for retailers to attend—until the event kicked off. The company maintains their support of the trade show, making the Magic Toast Box Pressed Gran Toro exclusive to retailers that attend in 2021.

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The Premium Cigar Association and this trade show are very important for the future of our industry. With the Magic Toast Box Pressed Gran Toro, we are presenting something special for the retailers that are in support of our industry and this trade show. Now, more than ever, it is important that we stick together as one unified industry, and the PCA trade show is the best vehicle to achieve this.Alec Bradley Founder, Alan Rubin

Alec Bradley Magic Toast Box Pressed Gran Toro is rolled in a 6″ x 54 box-pressed format, marking the first such shape in the Magic Toast line. The blend stays true to the original, using a dark natural wrapper from Honduras, a double binder (somewhat of a signature for Alec Bradley) from Nicaragua and Honduras, and fillers from the same two countries.

The cigars are priced at $11/cigar MSRP, packaged in boxes of 24 cigars. Only 1,000 boxes will be made available for 2021, with an estimated launch of the third quarter of this year.