Oettinger Davidoff has named Davide Moro General Manager and President of Davidoff of Geneva USA, effective December 7, 2026. He succeeds Emanuele Uccellini, who left the company at the end of September to pursue his career outside the company.
Moro, 54, joins Davidoff of Geneva USA from Altadis USA, where he has served as CEO since 2023. Over a three-decade career, he has held numerous senior leadership positions, including CEO of JR Cigars and CMO of Nespresso USA, as well as other key leadership roles at Nestlé USA, Mexico, Switzerland and Italy.
“I have tremendous confidence that with his longstanding experience in premium consumer brands and in the premium cigar industry, Davide will further accelerate our business growth in the challenging US market,” said Edward Simon, SVP Chief Sales Officer at Oettinger Davidoff. “Davide has a proven track record in building and scaling premium consumer businesses across brand, commercial and operational functions. He is known for revitalizing heritage brands, accelerating omnichannel growth and leading high-performance organizations.”
“I am very excited to join Davidoff of Geneva USA and the Oettinger Davidoff family to further develop the potential of its strong brand portfolio and drive sustainable growth,” said Moro. “Together with the team, we will build on the company’s strengths, deepen our relationships with customers and business partners, and reinforcing our role as a trusted partner of choice in the market.”
Davidoff of Geneva USA is based in Pinellas Park, Florida.
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