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Drew Estate is marking its 30th anniversary with DE30 Rewards, a six-month consumer rewards program that will include exclusive merchandise as well as two limited-edition cigar samplers.

The program allows consumers to earn points through Drew Estate cigar purchases, visits to participating retailers, events, and other brand-related activities. Points can then be redeemed for items created for the company’s 30th anniversary, including hand-painted artwork from Subculture Studios and DE30 apparel.

Participants will receive five points for every $1 spent on qualifying Drew Estate cigar purchases, with additional points available through retailer check-ins, in-store events, and other activities.

“Thirty years …! We lost track of time a long time ago, but we never lost track of the people who got us here,” said Drew Estate Founder, President and Chief Innovation Officer Jonathan Drew Sann from J.SANN & SON in Wynwood. “I started in Manhattan at the World Trade Center with nothing but a cigar kiosk and a passion for premium cigars. In 1998, it was time to build our own brand the only way we knew how … by doing it ourselves. So I bought a ticket to Nicaragua and kissed my mom goodbye. A whopping six employees from the jump soon grew to thirty … then to one hundred … then to four thousand. Before we knew it, we founded La Gran Fabrica Drew Estate, planting our flag amongst the good people of Estelí, Nicaragua. We brought Brooklyn to Estelí … and brought Esteli to the world. ​ Haters called us crazy and said we’d never last. But we did … they didn’t know we were seeds. The consumers believed. The retailers believed. The people believed. Now, thirty years later … we’re still here. Still creating … still pushing … still Drew Estate … still The Rebirth of Cigars. DE30 is about showing love back to the people who showed love to us. And trust me, we spared no detail at Subculture Studios Nicaragua to deliver on our brand promise for every one of you … for the ones who chose the path less traveled.”

The cigar component of the anniversary program comes in the form of two DE30 Rewards 3-Packs, which are scheduled to begin shipping to retailers in late September. Each sampler contains three cigars and a code providing 250 DE30 Rewards points.

The first sampler centers around a box-pressed version of Drew Estate’s Feral Flying Pig format. It includes the Herrera Estelí Brazilian Maduro, Undercrown Maduro, and Liga Privada H99, with each cigar measuring 5⅜” x 60.

A second sampler introduces the Suprema, a 6″ x 50/54 figurado. The three versions are Liga Privada H99 Suprema, Herrera Estelí Habano Suprema, and Nica Rustica Adobe Suprema.

Drew Estate debuted DE30 Rewards during its September 1 Early Access show. Consumers can pre-register for early access through September 8, with invitations to the rewards platform being sent by email ahead of the wider rollout.

Details

  • Program: Drew Estate DE30 Rewards
  • Occasion: Drew Estate 30th Anniversary
  • Duration: Six months
  • Earning Rate: 5 points per $1 on qualifying Drew Estate cigar purchases
  • Early Access Registration: Through September 8, 2026
  • Sampler Release: Expected late September 2026
  • Sampler Format: 3 cigars per pack
  • Bonus: 250 DE30 Rewards points per sampler

DE30 Box-Pressed Feral Flying Pig Sampler

  • Herrera Estelí Brazilian Maduro Box-Pressed Feral Flying Pig, 5⅜” x 60
  • Undercrown Maduro Box-Pressed Feral Flying Pig, 5⅜” x 60
  • Liga Privada H99 Box-Pressed Feral Flying Pig, 5⅜” x 60

DE30 Supremas Sampler

  • Liga Privada H99 Suprema, 6″ x 50/54 Figurado
  • Herrera Estelí Habano Suprema, 6″ x 50/54 Figurado
  • Nica Rustica Adobe Suprema, 6″ x 50/54 Figurado