Quesada Cigars is introducing a new brand look and updated positioning, a move the company says is being led by Patricia and Raquel Quesada and shaped by the family’s long history in premium tobacco.
At the center of the update is the phrase, “Spark-up Here and Now,” which frames cigar smoking as a moment to slow down and be present. According to the company, the idea is meant to highlight the personal rituals tied to enjoying a cigar, whether that means taking a pause, reflecting, celebrating, or spending time with others.
In announcing the change, Quesada described the new message this way: “Every cigar begins the same way; with a spark.”
The company added, “Today we unveil the new look and positioning of Quesada Cigars, a revamp guided by Patricia and Raquel Quesada and rooted in generations of craftsmanship.”
Quesada also said, “’Spark-up Here and Now’ captures a simple but powerful idea: every cigar creates a moment. A moment to pause. To reflect. To celebrate. To connect.”
The new positioning appears to mark the latest chapter for the brand as it refocuses its message around presence and the experience of smoking.
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