Davidoff of Geneva USA has officially reopened its flagship Madison Avenue boutique in New York City following a complete renovation. The 3,300-square-foot location, first opened in 1987, has long been a key presence for the brand in the U.S. market and now returns with a refreshed design and expanded amenities.
The redesigned space features a glass walk-in humidor with a wide selection of Davidoff cigars and a tobacco leaf display highlighting the company’s “crop to shop” approach. Guests will also find two cigar lounges outfitted for both social and private gatherings, complete with comfortable seating, flat-screen TVs, and 75 private cigar lockers.
“We’re thrilled to reopen our Madison Avenue Boutique and welcome guests into this elevated space,” said Lana Fraser, Head of Marketing and Retail at Davidoff of Geneva USA. “This renovation reflects our continued dedication to providing not only the finest cigars but also an immersive experience where hospitality, design, and craftsmanship meet. It’s a true destination for the modern cigar connoisseur”.
To mark the reopening, Davidoff plans a series of private events for clients and partners running from August through October.
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