Casa 1910 announced Rob Maneson as its new Global Chief Commercial Officer. Based in Mexico City, the company highlighted Maneson’s extensive background in the cigar industry as a key factor in his appointment. He has held leadership positions at Altadis USA and JR Cigars, where he served as CEO, and recently contributed to the launch of League of Fat Bastard cigars.
Maneson expressed enthusiasm about his new role, stating, “I’m thrilled to be joining Casa 1910, a brand that is redefining what it means to be a premium cigar company with deep Mexican heritage. The company’s commitment to craftsmanship and innovation aligns perfectly with my passion for building brands and growing businesses in the premium cigar space. I look forward to working with the team to expand Casa 1910’s reach worldwide.”
Casa 1910, founded to honor Mexico’s cigar-making traditions, aims to grow its presence in the global market. Co-Founder Serge Bollag noted, “Rob’s deep industry experience and strategic mindset will be instrumental in taking Casa 1910 to new heights.” Fellow Co-Founder Jamie Baer added, “Rob’s track record speaks for itself. His leadership will be crucial in strengthening our brand presence and forging key partnerships that will propel our growth.”
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