La Aurora has announced a price adjustment across its cigar portfolio, effective May 1, 2025, citing increased production costs. The average increase will be 3.5%, with variations depending on the specific product, format, and tobacco blend.
“As we continue to grow our US business and deliver the quality which the US market demands, it is necessary to increase pricing to keep up with inflation and increasing costs of conducting business in the Dominican Republic,” said Iturbides Zaldivar, Director of Sales & Marketing at La Aurora.
The company emphasized its ongoing efforts to support retail partners despite the price changes. “The U.S. market is complicated, now more than ever, and although price increases are inevitable, we are always working with our retailer partners to add value back. Whether it be through our Lion Share Program providing additional benefits for accounts that bring in our core portfolio, or those accounts that have attended our Cigar Institute Training Program in the DR where they can learn to blend and roll their own cigars,” said Ed McKenna, La Aurora USA CEO.
Zaldivar also noted the economic context, stating, “The Dominican Republic’s economy was one of the fastest growing in Latin America and the Caribbean in 2024, which in a good way, also increases our costs of conducting business. However, as our retailers will see, these price increases are an average, and we look at each product on a case-by-case basis to ensure the best prices we can provide for all our U.S. retailers.”
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