LOFB Cigars has named Eddie Tarazona as its new Director of Sales for the USA & Americas. Tarazona, who operated Tarazona Cigars for over 20 years, now shifts his focus to LOFB Cigars, bringing his experience and Cuban-American perspective to the role.

โ€œI am honored that Adam and the team have entrusted me with this role, not just to share our cigars but to be part of the cause to tackle menโ€™s mental health. Iโ€™m excited for the opportunity to help grow its impact across the US and the Americas! Itโ€™s a real pleasure to be joining something bigger than myself,โ€ Tarazona said.

Adam J Levine, founder and CEO of LOFB Cigars, commented, โ€œIn building his own brand for the last twenty years, Eddie has seen it all, he has been there and done it. I love his work ethic and his aim to always find a win for everybody. A win/win solution for consumers, retailers, suppliers, manufacturers and the business. He lives according to his mantra, โ€˜do it with passionโ€™ and that fits so well with our mission-focused brand.โ€

Tarazonaโ€™s initial priority is to assemble a sales team, beginning with the U.S. market, while collaborating with Ferdinand Piet, VP of Business Development for APAC/MENA, to expand globally. Additional updates are expected soon.

LOFB Cigars currently has distribution in the USA, Hong Kong, Macau, Singapore, Cambodia, Malaysia, Thailand, New Zealand, Qatar, UAE, Bahrain, Kuwait, Oman, and Saudi Arabia. Distributors in European countries, including Austria and Ireland, are awaiting their first shipments. In the USA, LOFB cigars are available in over 120 retail stores and premium cigar lounges, with plans for further expansion underway.